If you’re the driving force behind your business and you don’t have a professional photo of yourself, it’s time to change that. Here are three reasons why:
1. it builds trust and personalizes your business.
A headshot of a real, actual person gives a face to your business and makes people feel like they know you. A photo of you smiling goes a long way for potential customers getting to know who you are. A company may seem nameless on Facebook, but as you build your marketing and social media presence, people become familiar with who you are and what you represent. When people feel like they know you, their level of trust builds in you.
2. using a professional photo of yourself helps you attract higher quality clients.
We all know that first impressions are lasting ones. If your bio photo is welcoming and approachable (see another example here!), it helps you attract higher quality clients who want to invest with someone they feel like they know. When you have professional photos on your website and social media pages that show you doing what you love, you're demonstrating your expertise and gaining an edge over your direct competitors. Having a polished image shows that you care about the quality of your brand and reinforces the trust that a client is putting in your business.
3. It Shows that you stand behind your content.
Without a doubt, professional photography raises the value of your brand. As a business owner in 2016, having only selfies from the neck up is amateur and devalues the quality of your content. We all know the reality that potential clients check us out online (#facebookstalk) before doing business with us. Do you really want your brand to be represented by low quality and unflattering images?
As entrepreneurs, we put so much time and effort into building our businesses that the photos we put out online need to reflect the high quality of our work. Getting dream clients and your dream career are easier to attain when you have welcoming, high quality photos that do yourself and your business justice.
Interested in updating your headshot? This fall I'll be launching an offer for customized personal branding sessions. Contact me to get on the waitlist and learn about early bird pricing!